Top Story

e4m_logo.png

Home >> Media – Print >> Article

Sakal Media hikes ad rates by 10%, no change in cover price for another quarter

12-April-2017
Font Size   16
Share
Sakal Media hikes ad rates by 10%, no change in cover price for another quarter

Keeping tune with leading national players such as The Times Group, Marathi media giant Sakal Times has also revised its advertisement rates. Informing exchange4media of the group’s decision, Sakal Media’s CEO Pradeep Dwivedi said, “We have also revised the ad rates with effect from April 1 by an average of 10%.” But the hike is not uniform across editions as Dwivedi noted that there might be a few variations in place.

Explaining that “pricing is based on two factors,” he mentioned that is greatly influenced in the first place by “cost inputs” in terms of distribution, newsprint and employee salaries. At Sakal, the observation was that these costs had escalated over a period of time. Secondly, Dwivedi opined that there had been “significant volume drops” in the “overall financials” of various companies courtesy demonetisation.

“Revenues have taken a hit,” he mentioned highlighting the necessity of an increase in ad rates to make up for the fall. On the other hand, Sakal has decided to not revise the cover price of its newspapers. “As of now, we are holding firm,” Dwivedi stated. He further pointed out that it was in conformity with what is happening in the industry.

Maintaining that the cover prices will remain the same for at least “another quarter,” he was quick to emphasise that Sakal’s pricing was “1.5-1.7 times higher than the industry average” since the company did not hand out any unreasonable discounts. He did, however, not rule out the possibility of going up on pricing concerning weekend or special editions.

The flagship product of Sakal Media Group is a Marathi daily named Sakal. As per the Audit Bureau of Circulation (January-June 2016), Daily Sakal is the highest circulated Marathi newspaper selling 12,81,449 copies every day. The group also publishes Sakal Times, a popular English-language daily in Pune and reaches out to Goans via Gomantak and Gomantak Times. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.