Top Story


Home >> Media – Print >> Article

Sakal launches fortnightly supplements 'Speedy' and 'Techno'

Font Size   16
Sakal launches fortnightly supplements 'Speedy' and 'Techno'

Sakal has launched gadget and auto supplements Speedy and Techno.

Speedy will cover the automobile industry and Techno will cover the gadget industry. The supplements are fortnightly and will be available with the Sakal newspaper every Wednesday.

These are bilingual supplements in Marathi and English. They will cover all the editions of Maharashtra focusing more on the urban areas.

Talking to exchange4media, Jwalant Swaroop, CEO Sakal Media Group said, “Speedy is launched to engage our growing male readership with the content which they love the most. It is a unique way of driving the readership for the brand and of course build an informed consumer base for all automobile brands. Our biggest success will be to help the automobile sales grow more in Maharshtra and reduce the purchase decision making time by giving right information in an exciting manner to the potential buyers.”

He added,  “The product has been a runaway success with the readers. We are able to sell about 25000 copies more today across Maharashtra. All car marketers have welcomed this supplement. We recently renamed our circulation department as FAME which has vision of Following Audiences and Managing Engagement. The launch of Speedy is inspired with it.”

Talking about Techno he said, “Techno is a supplement for tech freaks who love to use technology for enhancing their lifestyle. Maharashtra is a growing market for such products. As a media group, we are keen to disseminate authentic information about all latest technology trends in computing, photography and lifestyle segment. Techno will also come on alternate Wednesday.  It will help create a special bond with our gen-next readers.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.