Sakal has launched gadget and auto supplements Speedy and Techno.
Speedy will cover the automobile industry and Techno will cover the gadget industry. The supplements are fortnightly and will be available with the Sakal newspaper every Wednesday.
These are bilingual supplements in Marathi and English. They will cover all the editions of Maharashtra focusing more on the urban areas.
Talking to exchange4media, Jwalant Swaroop, CEO Sakal Media Group said, “Speedy is launched to engage our growing male readership with the content which they love the most. It is a unique way of driving the readership for the brand and of course build an informed consumer base for all automobile brands. Our biggest success will be to help the automobile sales grow more in Maharshtra and reduce the purchase decision making time by giving right information in an exciting manner to the potential buyers.”
He added, “The product has been a runaway success with the readers. We are able to sell about 25000 copies more today across Maharashtra. All car marketers have welcomed this supplement. We recently renamed our circulation department as FAME which has vision of Following Audiences and Managing Engagement. The launch of Speedy is inspired with it.”
Talking about Techno he said, “Techno is a supplement for tech freaks who love to use technology for enhancing their lifestyle. Maharashtra is a growing market for such products. As a media group, we are keen to disseminate authentic information about all latest technology trends in computing, photography and lifestyle segment. Techno will also come on alternate Wednesday. It will help create a special bond with our gen-next readers.”