Sakal provided an innovative advertising solution to TBZ on the occasion of Akshaya Tritiya. A quarter page ad of TBZ was published on the first page of a special Akshaya Tritiya feature with a scratch card pasted on it. Each scratch card had an offer on gold and diamond jewellery.
According to the company, the scratch card concept provided a curiosity factor along with greater engagement and involvement with the readers, thus helping TBZ to stand out in the Akshaya Tritiya clutter.
Commenting on this initiative, Shailesh Amonkar, CMO, Sakal Media Group said, “Sakal Media Group is committed to providing maximum value to clients. We are always ready to go out of our way and think of innovative solutions that would benefit them. The scratch card initiative for TBZ is proof of the same.”
This innovation was done by Sakal’s in-house team.