Top Story

e4m_logo.png

Home >> Media – Print >> Article

Sakaal Group to launch English daily Sakaal Times in April 2008

07-March-2008
Font Size   16
Share
Sakaal Group to launch English daily Sakaal Times in April 2008

Sakaal Group of Newspapers is strengthening its product portfolio with an English daily, Sakaal Times, which is slated for launch in April. To be launched from Pune, Dilip Padgaonkar is the Editorial Director for the newspaper, while A N Sen is its Editor-in-Chief. The price of the newspaper has not been decided on yet.

Sakaal Group has entered into a tie-up with Asia Pacific Communication Associates Pvt Ltd (APCA), touted as the only Indian multinational media company. APCA, which is promoted by Padgaonkar and Sen, would supervise the editorial content of the newspaper. APCA brings out two newspapers from Nepal and Mauritius. Sakaal Group had already ‘Global Affairs’, a quarterly magazine, in January through a similar tie-up with APCA.

Confirming this development, Sen told exchange4media that initially Sakaal Times would be distributed only in Pune and Goa, from where the Group was already bringing out Maharashtra Herald and Gomantak Times, respectively. The marketing, advertising and distribution of the paper would be looked after by the Sakaal Group. Though the editorial content would be supervised by APCA, all editorial staff would be under the Sakaal Group.

Sen further said that some key appointments had already been made. “Yogesh Vajpayei, an ex-TOI hand, has been appointed as Associate Editor. He would be looking after the Edit page. T R Ramachandran, the Delhi Bureau Chief of Tribune, is also joining us as Associate Editor, while Navdeep Dahiya from Hindustan Times has been roped in as News Editor. More editorial appointments would follow soon,” he added.

Sen further said, as part of the countrywide editorial network, bureaus were being set up in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Pune, Lucknow, Patna, Guwahati, Hyderabad, Goa, Srinagar, Ahmedabad, Jaipur, and Chandigarh. “Initially, we will have no full time correspondents in overseas locations and would make do with stringers only. We will be leveraging on the high profile advisory board of our magazine for news analyses and indepth commentary pieces with advisors like Sunil Bharti Mittal, Lord Meghnad Desai, Kiran Karnik, K Subramaniam, N K Singh, and Vijay Kelkar,” he said.

Sen further said that the paper had not set any ambitious circulation targets. “We are targeting readers in the age group of mid-30s to mid-40s. Irrespective of the social profile, our target would be discerning readers. As it would not be a mass-circulated newspaper, we are aiming at a circulation of 1 lakh to 1.5 lakh over a period of one year,” Sen informed.

Sakaal Group has bigger plans for Sakaal Times. Said Sen, “By the end of the year, we will launch this paper from three more small cities. In 2009 we plan to print it in Delhi and Mumbai, followed by the launch of an online newspaper.”

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.