Sage and Hindawi Publishing Corporation have entered into an agreement to jointly launch and publish a range of fully Open Access (OA) journals. This is a bold strategic partnership that places Sage as the largest academic publisher to develop a collection of Gold Open Access journals, marking the company’s continued investment in widening access to important scholarly research.
Sage is the world’s fifth largest journal publisher that publishes over 485 journals in humanities; social sciences; and science, technology, and medicine (STM). This initiative further strengthens Hindawi’s leadership in developing a strong portfolio of OA journals. Hindawi currently publishes more than 100 OA journals covering a wide range of subjects in science, technology, and medicine.
The partnership will see equal ownership between the two organisations. Sage will have sole responsibility for the editorial development, marketing and promotion of the new journals, while Hindawi will provide the technology and expertise needed to run the publication process from the point of submission – through the peer-review process, to the point of final publication. Under the model, all Sage-Hindawi journal articles will be made freely available online via the Hindawi platform, funded by author charges.
“Sage is committed to maintaining innovative publishing models for the benefit of the academic community, in keeping with our vision to be the natural home for authors, editors and societies. Sage is in a unique position as a growing STM publisher, allowing us to explore and actively experiment without posing a threat to our existing business models,” commented Blaise Simqu, CEO, Sage.
“Our position as a leading independent publisher enables us to respond to the changing needs of our authors, editors and societies, helping them to reach broader communities, and maximise the impact of their work. Hindawi is an ideal partner for Sage, being able to offer a highly effective publishing system that will allow us to focus on our longstanding reputation for high quality marketing and editorial expertise, while offering a viable option for disseminating open, unrestricted access to research,” Simqu added.
“We are delighted to be working with Sage on this joint initiative. Hindawi currently has a very successful OA journal collection, which is quite solid both academically and financially, and Sage’s strong market presence and expertise will enable us to further expand our OA offerings to the scientific communities we serve,” said Ahmed Hindawi, CEO, Hindawi Publishing Corporation.
Our typical marketing budget is usually 10 per cent of the topline spend