Top Story


Home >> Media – Print >> Article

Sachin to endorse the entire product range of Britannia

Font Size   16
Sachin to endorse the entire product range of Britannia

Britannia Industries Limited (BIL) has appointed Sachin Tendulkar as it brand ambassador. As part of its corporate brand building exercise BIL is all set to launch high-voltage television campaign comprising of four commercials in the month of December.

According to the director and CEO Sunil Alagh, BIL the rationale behind the new corporate campaign is to build an emotional bond with our customers and also to further strengthen BIL’s lead position in the market place.

The television campaign created by Lowe Lintas & Partners, features Sachin Tendulkar and a young boy who bears an uncanny resemblance to Sachin when he was young. BIL may follow the television campaign with hoardings and press advertisements at a latter state.

The Rs 1,354.5 crore Britannia Industries leads in the Rs 3,000 crore branded biscuits market with a share of about 38 per cent closely followed by Parle Foods. Biscuits are the revenue drivers for Britannia Industries contributing about 70 per cent of the company’s turnover. As for the future plans, Mr. Alagh says that the company plans to roll out a new product every quarter year.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by