Roznama Rashtriya Sahara, the Urdu daily from the Sahara Group, is going to add another edition to its fold. The paper is gearing up to launch its Bangalore edition by the end of this month or first week of December.
Explaining the objective behind getting into Bangalore, Aziz Burney, Head, Urdu Media, Sahara Group, said, “We will go everywhere wherever we find Urdu readership. Our slogan is ‘Kashmir se Kanyakumari Tak, Urdu hai jahan Sahara hai wahan’. After we expand our presence in the Urdu readership market, our slogan would be ‘Saari duniya mein urdu hain jahan, Sahara hain wahan.”
Prabhat Dabral, Vice-president, Sahara Samay, said, “There is a substantial Urdu readership in Bangalore. We want to expand the market, which is not yet tapped fully. The returns from our expansion plans of Urdu publications have been encouraging so far. We intend to continue with that expansion plan.”
Bangalore already has three Urdu dailies – ‘Pasban’, ‘Salar’ and ‘Siyasat’. Burney, however, stressed that they were not facing any competition from these papers. “We have the biggest Urdu news network in India. We are in a position to publish maximum news,” he maintained.
The price of the new offering from the Sahara Group could not be ascertained at the time of filing the report. However, Burney indicated that it would be similar to their other editions.
The new edition would have a healthy mix of national and international news, besides Urdu literature would be covered too. The paper would initially have around 12 pages, which might be scaled up in the future.
According to Burney, the Urdu newspaper market in Bangalore was close to 25,000 in terms of circulation. With the new edition, he suggested that the aim would be to capture 80 per cent of the market.
Meanwhile, plans are afoot to start an Urdu family magazine called ‘Bazm-e-Sahara’. The monthly magazine is slated for launch sometime in the first week of December. Targeted at the high-class Urdu readers, the magazine will give 50 per cent coverage to Urdu literature and 50 per cent coverage to politics and entertainment. It will be priced at Rs 50.
The Group aims to complete its first phase of launching Urdu print publications by December 25 and as per that, there were plans to come out with Urdu dailies in Srinagar, Punjab, Madhya Pradesh and Rajasthan, informed Burney.