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Rolling Stone’s Indian avatar to hit Indian newsstands on February 27

Rolling Stone’s Indian avatar to hit Indian newsstands on February 27

Author | Rishi Vora | Tuesday, Feb 26,2008 6:58 AM

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Rolling Stone’s Indian avatar to hit Indian newsstands on February 27

This news is going to gladden the hearts of many a music lover. ‘Rolling Stone’, the widely-read music magazine from the US, is all set to launch an Indian edition on February 27, 2008. The monthly magazine would be priced at Rs 100 and published by Mumbai-based MW.Com India Pvt Ltd under license from Wenner Media LLC. The company plans to create awareness about the magazine via ads and live music events.

The first edition will have 172 pages. Commenting on the content plan, N Radhakrishnan, Editor & Publisher, Rolling Stone India, said, “‘Rolling Stone’, as is well known, is about music and the attitude it embraces. So, while music will remain the focus area for content, it will also carry articles in the broad area of popular culture, including fashion, style, Bollywood and Hollywood films, books, computer games, gizmos, the Internet and politics. Everything that interests and influences young people will be there in the magazine. The music coverage would be predominantly international, nearly two-thirds of the magazine, while the rest would be devoted to Indian music of various genres like rock, pop, jazz, blues and Bollywood music.”

Commenting on the music magazine space in India and the likely competition, Radhakrishnan said, “The existing music magazines in the country are ‘Rock Street Journal’, ‘Rave’ and ‘Record’. However, ‘Rolling Stone India’ will have a broader perspective than these magazines.”

Anuradha Mahindra, Editor-in-Chief, Rolling Stone India, said, “‘Rolling Stone’ is a magazine that we all have looked up to for its great writing, pioneering design and path-breaking photography, and I am sure the Indian edition will also be able to achieve the standards it has set in the international market.”

The business model of the magazine involves advertising and sales with an initial print run of 50,000 copies. ‘Rolling Stone’ has 14 editions around the world and reaches more than 12 million young readers around the world.

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