The Rural Marketing Agencies Association of India (RMAAI) has launched a quarterly ‘Journal of Rural Marketing’. Though the inaugural issue is being distributed free of cost, subsequent issues can be subscribed to at Rs 500 for four issues.
The Journal will consist of news clippings, report on the activities of RMAAI and members, innovative ideas implemented by corporates, research findings and case studies.
R V Rajan, President of RMAAI, said, “This initiative of RMAAI is expected to provide knowledge on the happenings in the rural marketing world to corporates and management institutions who are looking to expand their knowledge base on the subject, which is attracting a lot of attention because of the wonderful opportunity rural markets provide for a whole lot of products and services.”
Recently, RMAAI has also announced a Rural Marketing Works Case Study Contest, which will recognise and reward successful case studies in rural marketing. “The response to this initiative of RMAAI has been very encouraging,” said Rajan.
The last date for receiving entries for this contest is September 20.