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Retail Advertising in Print medium in 1st half of 2006 - Part-1: AdEx study

Retail Advertising in Print medium in 1st half of 2006 - Part-1: AdEx study

Author | exchange4media News Service | Monday, Aug 28,2006 8:46 AM

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Retail Advertising in Print medium in 1st half of 2006 - Part-1: AdEx study

Independent Retailers accounted for the highest 42% share in overall Retail advertising in the 1st half of 2006. There was a 62 per cent jump in Independent Retailers’ ad volume in H1 2006 over H1 2005, while Retail Categories & Display Retail Shops saw a dip of 8 per cent and 9 per cent respectively. The Top Retail advertisier in this period was Pantaloons Retail India.

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