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Restructuring at Bennett Coleman – Marketing wizard Vijay Jindal assigned top job

21-November-2002
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Restructuring at Bennett Coleman – Marketing wizard Vijay Jindal assigned top job

The much awaited appointment of Vijay Jindal with Bennett Coleman has finally come through as part of the ongoing restructuring process at the Times of India Group.

Jindal has been made Chief Secretary Member of the newly formed Corporate Board or Group headed by Group veteran R Sundar that will act as an enabler between the CEO and the line organization. This core group that will act as nerve center, has been assigned the task of undertaking market scanning and best practice benchmarking, facilitating project for the line organization apart from other things. Jindal will be assisting the CEO Group which comprises of head of individual business organizations within Bennett Coleman like Sameer Jain, Vineet Jain, Arun Arora and others and to whom the top policy making Corporate Group would be reporting.

Richard D Saldanha, Executive Director Bennett Coleman confirmed Jindal’s appointment to exchange4media. Jindal himself was not available for comment.

For Jindal it is a home coming to Bennett Coleman. In his earlier stint he served as a director before leaving to head Zee Telefilms as its CEO. And till his latest appointment with Bennett Coleman, he has been associated as Times Of Group advisor. An old marketing hand, Jindal has been running his company Karma Network as well which has currently produced a Hindi feature film Haasil in association with Zee Telefilms. His marketing skills are been utilized by even Doordarshan, which has hired him as Chairman of its marketing advisory committee with a view to maximize the commercial revenues of the Public Broadcasters.

At Bennett Coleman, Jindals appointment has come at a crucial time when the top decision making Corporate Group (supposed to be a sixty member strong) is in its formation. And Jindals long experience and expertise will be at test to add a new dimension to strategy and approach at Times of India Group, which is out to replicate its success in Delhi to other markets.

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