Top Story

e4m_logo.png

Home >> Media – Print >> Article

Restructuring at Bennett Coleman - II: Newly formed strategy think-tank 'Corporate Group' to act as 'nerve center'

08-November-2002
Font Size   16
Restructuring at Bennett Coleman - II: Newly formed strategy think-tank 'Corporate Group' to act as 'nerve center'

In a recent classified internal communication, Bennett Coleman's MD Vinit Jain announced the formation of Corporate Group that will act as an 'enabler between the CEO and the line organization.' Group veteran R Sundar has been moved up to run this large group of over 60 people.

Speaking with exchange4media, Sundar explained, "As a company, we have been straddling across a large space with multiple brands and delivery systems. A need was felt to interpret our CEOs vision to rest of the organization and utilize our internal resources better. That is exactly what the Corporate Group will seek to do."

What are the specific projects under evaluation? Sundar wants to keep it under wraps. He however hints, "We have achieved tremendous success in Delhi, infact grown 10 folds in 10 years. How can we replicate this in other markets! Also we are evaluating many other projects."

Alongside, the classified internal communication says that the Group would undertake "market scanning and best practice benchmarking" and "facilitates projects for the line organization" apart from other things.

Sundar is excited about the new role. Says Sundar, "For me the new appointment is the biggest challenge. Over the years, I have handled brands, managed promos, and ran response. That the reason, perhaps, why I have been chosen. This position will give me a macro view of entire business, which is such an important learning."

Surely, the formation of this group has attracted a lot of market attention. Sundar and his team is busy sifting through piles of CVs received in response to the recent ads put out in the group publications. The largish 60 people group will combine fresh perspectives from external hiring and a few internal transfers. While the new Group is expected to add a new dimension to strategy and approach at The Times Group, Sundar wants six months before he can demonstrate visible results. Surely, market would watch out keenly.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign