Reebok, the global footwear giant has bagged three year exclusive contract to supply apparel for the Indian cricket team. The Reebok logo will now adorn the shirts, trousers and accessories of Indian players. The Reebok logo will share space with the Sahara logo on the Indian cricket team’s gear, since Sahara is the official team sponsor. The deal was negotiated through IMG.
BCCI had been in talks with 6-7 companies including some from outside the country but they finally clinched the deal with Reebok.
The contract will come into effect from the English tour starting December 3 and will cover the World Cup in 2003.
Since all the 14 players will have to dress up in the Reebok apparel, Sachin Tendulkar would be in an awkward position as he is the brand ambassador for Adidas. Industry insiders said that Sachin’s wearing of apparel with Reebok logo would be damaging for Adidas.