The Hindustan Times hit stands on Sunday with a contemporary look. Sporting a classy and elegant look, the redesigned HT bore a new masthead and offered readers an array of weekend choices. Apart from offering three new supplements, the daily has also redesigned its Sunday magazine, Brunch.
The official announcement of the makeover was made at a glittering event in the Capital on Friday.
The new-look HT couldn't have come at a better time considering that the Capital's premier daily is gearing up to make its much anticipated debut in the Mumbai market tentatively in July this year.
To top it all, HT Media's new, high-tech printing press was inaugurated in Greater Noida on Sunday by Finance Minister P Chidambaram and I&B Minister S Jaipal Reddy.
Set up with an investment of Rs 300 crore, the state-of-the-art press is part of HT’s growth strategy to reach out to an increasing number of readers. The three Colorman machines, imported from Man Roland, Germany, are amongst the most advanced in India. The complicated act from page making to final bundling of newspaper is fully automated. Each of the three machines can print about 85,000 newspapers in one hour.
Speaking on the occasion, Shobhna Bhartia, Vice Chairperson, Hindustan Times, said, “The investment in the new press is a significant part of our aggressive growth and marketing strategy for 2005 to further consolidate our strong market position and it coincides with launch of the newly redesigned Hindustan Times.”
Introducing the new international look of HT, Rajiv Verma, CEO, HT Media, said, "HT is for the global Indian reader and as a publication we are focused on the needs of our readers and advertisers. Identifying and offering innovative ways of providing news of interest to readers was a big focus behind introducing the new look of the publication."
"The newspaper industry is going through an incredible amount of transformation. The world is changing, India is changing, so it is essential for us to evolve over time and stimulate our readers by providing them with unbiased, quality information every day," said Verma.
Michael Keegan, who was instrumental for redesigning the Washington Post in 1998, has redesigned the Capital's largest selling daily.
Vir Sanghvi, Editorial Director, Hindustan Times, said, "For us big is not enough, being best is what we aim to do. We see ourselves as service providers and want to be on a par with Washington Post and New York Times."
This is the second time HT has gone for a redesign, two years after the first one. Asked for the reason for executing a redesign so soon again, Verma said, "Readers are evolving, we also want to evolve with them. Certain sections of our newspaper needed to be beefed up. Our endeavour is to make the paper more dynamic and make our brand more balanced and wholesome."
The new Hindustan Times, which promises to deliver "more light", aims to offer comprehensive coverage to international, business and sports news.
Apart from the print campaigns, the publication will focus on radio and the outdoor medium to promote its new look.