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Reader's Digest celebrates Golden Jubilee

Reader's Digest celebrates Golden Jubilee

Author | exchange4media News Service | Saturday, Mar 19,2005 8:20 AM

Reader's Digest celebrates Golden Jubilee

Reader's Digest celebrated its Golden Jubilee on Wednesday in the Capital with Aroon Purie, CEO, India Today Group, playing host. The evening kicked off with an entertaining stand-up act by Vir Das, humourist and comedian, followed by an equally entertaining theatrical act by Kitu Gidwani and her troupe.

The grand finale of the evening was the "Celebrity Word Power Quiz" conducted by actor Tom Alter. Word Power is perhaps the most popular and longstanding department in the Reader's Digest.

Six well-known personalities of Delhi -- Nalini Singh, MD & CEO, TV Live India, Dilip Cherian, MD, Perfect Relations, Aman Nath, co-Chairman, Neemrana Hotels & Resorts, Dr Shikha Sharma, weight loss consultant and columnist, Sandeep Dikshit, MP, and Supreme Court advocate Pinky Anand -- participated in the quiz.

The quiz was designed to have fun with words and it certainly got the audience going. Woven in were some tricky questions, which resulted in a lot of laughs. Nalini Singh won the quiz.

The first issue of Reader's Digest came out of a basement in New York in February 1922. The magazine's founders, DeWitt Wallace and his bride of three months, Lila, had set a target of 5,000 subscribers. In an unusual journey, the Reader's Digest has become the most successful magazine in history. Today, the magazine is published in 48 editions in 19 languages.

In India, the Reader's Digest sells almost 6 lakh copies every month, making it India's largest selling English magazine by far. That's a far cry from the 40,000 copies it used to sell when it was launched in India January 1954.

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