Reader’s Digest hosts marketing summit

Reader’s Digest hosts marketing summit

Author | exchange4media Mumbai Bureau | Saturday, Jun 16,2007 9:04 AM

Reader’s Digest hosts marketing summit

The Reader’s Digest Trusted Brand Marketing Summit 2007 was held on June 15 in Mumbai, and the one-day seminar was attended by some of the senior-most corporate heads, media and advertising celebrities and students.

The one-day event saw a series of lectures, seminars and panel debates to analyse the current trends across the industry in the changing market scenario of today. It also discussed techniques in branding.

This year’s theme of ‘New Rules of Building Trusted Brands’ gave an opportunity to the industry to listen to a lecture from branding guru Jean Noel Kapferer from France, who is the author of the books ‘Strategic Brand Management’ and ‘Re-inventing the Brand’.

The event also had a summit wherein a roundtable conference between CEOs was held with a focus on the topic ‘How to Build Brands Beyond Advertising’ and included speakers like Kishore Biyani, Group CEO, Future Group; Vikram Kaushik, CEO, Tata Sky; V Vaidyanathan, Executive Director, ICICI Bank; and Rajnikant Patel, MD and CEO, Bombay Stock Exchange.

There was also a panel discussion on ‘Building Government-owned Brands’ where the speakers were Dr Anil Khandelwal, CMD, Bank of Baroda, and Vineet Khanijo, VP and Client Services Director, JWT, among others.

Khandelwal said that public sector branding is extremely exciting. “Some of the challenges of branding include the need to break the clutter and have consistent communication. It is also important to reconstruct the organisation, but not merely launch a brand,” he said.

The summit is an annual event from the Reader’s Digest, which is a publication of the India Today group.

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