Top Story


Home >> Media – Print >> Article

Raymond kicks off reward programme to celebrated anniversary bash

Font Size   16
Raymond kicks off reward programme to celebrated anniversary bash

The Raymond Group has kicked off a major ‘Once-In-a-Lifetime’ reward programme to celebrate the group’s 75th anniversary. The programme will reward Raymond customers to win more that 30 lakh prizes including two Mercedez Benz C Class cars. The reward programme will close on December 31, 2001.

According to the company sources Raymond is looking at building an exclusive chain of Park Avenue outlets to sell apparels. The group plans to increase the number of Park Avenue-Parx outlets from 12 to 100 in short term.

The group also plans to expand the exclusive retail network of The Raymond Shops from 261 to 300 outlets by fiscal 2003.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...