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RAVE goes the digital way

RAVE goes the digital way

Author | exchange4media Mumbai Bureau | Saturday, Aug 11,2007 9:21 AM

RAVE goes the digital way

RAVE Magazine, a publication of Soul City Publications, has announced the launch of RAVE Digital, the online version of the magazine. It claims to be the first Indian music magazine to go online. Readers of the magazine can access the content of the online version of the magazine for free as of now.

Tom Hawking, Managing Editor, RAVE Magazine, however noted that they may consider moving onto a paid model later if there are substantial volumes for the online version. Talking about the reasons for going online, Hawking explained that print editions are difficult and expensive to be distributed over a large area. “With an online version, the whole world has access to our content, enabling us to reach a wider audience than with just print editions.”

In the five years since its inception, RAVE claims to cover the widest breadth of music emerging from the Indian subcontinent, and also provides an international perspective on Western music. It publishes 10 issues a year and has an estimated monthly readership in the region of 250,000.

The site has been developed in collaboration with Explocity, and is online at

Tags: e4m

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