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Ratio of Front Page advertising to other Positions is the maximum in Gujarati Publications: An AdEx India Analysis

27-January-2004
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Ratio of Front Page advertising to other Positions is the maximum in Gujarati Publications: An AdEx India Analysis

Over the last few weeks, we at AdEx India, have been coming out with stories on Front Page advertising in Newspapers. Let's first just do a small recap of the earlier articles on this subject. Till now, we have seen that Properties/Real Estates is the top category on Front Page advertising volume on Newspapers. Pan Masala/Zarda/Gutkha and Tea prefer advertising on Front Page the most. We also saw that the top categories on Front Page advertising were distinctly different in English and Hindi Newspapers. While English Newspapers were dominated by Properties/Real Estates and Financial Categories FMCGs dominated the Hindi newspapers with Two Wheelers topping. AdEx India's broad spectrum of coverage of publications across various languages enables us to look at this analysis in many different ways. On comparing the ratio of Front Page advertising to that on other positions across various languages, we found that Gujarati Newspapers come out on top. 14% of advertising volume in Gujarati Newspapers is on the Front Page. Bengali Newspapers are a close second at 12%. English Newspapers with a ratio of about 10%, rank 8th.

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