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Rashtriya Sahara to launch Banaras edition in November; Agra next destination in UP

07-September-2010
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Rashtriya Sahara to launch Banaras edition in November; Agra next destination in UP

Rashtriya Sahara is set to further expand its footprint in Uttar Pradesh with the launch of its Banaras edition in November this year. After Lucknow, Kanpur and Gorakhpur, this will be the fourth edition of the newspaper in UP. The Banaras edition will have a total of 16 pages, of which 10 would be colour pages, along with a four-page supplement everyday.

Confirming the news to exchange4media, Ranvijay Singh, Group Editor, Rashtriya Sahara, said, “We are set to expand our reach in Uttar Pradesh, and this is a step forward towards that. We will cater to readers belonging to all sections of the society in the city. It has always been our strategy in Uttar Pradesh.”

Singh also informed that the next destination of Rashtriya Sahara in Uttar Pradesh would be Agra. In the Banaras market, the newspaper will be competing with already established newspapers like Dainik Jagran, Amar Ujala and Hindustan. The initial print run of the newspaper will be 50,000 copies per day.

“The cover price of the Banaras edition will be finalised as per the competition and their strategies,” Singh said. Recruitments for various posts are currently on, however, a decision on the editorial head of the Banaras edition is yet to be taken.

In August 2010, Rashtriya Sahara had added new pages dedicated to local Ghaziabad news in its Delhi NCR edition.

Launched in 1991, Rashtriya Sahara has six editions currently. Other than Uttar Pradesh, the daily is present in Delhi, Patna and in Dehradun markets as well. Rashtriya Sahara is the fifth largest read newspaper in Uttar Pradesh as per the IRS Q2 2010 results. The newspaper had registered an AIR of 524,000 in the IRS Q2 2010 results.

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