Rashtriya Sahara forays into NCR market; launches Ghaziabad edition
The National Capital Region (NCR) is increasingly becoming the latest focus area for various publications. The latest to join the bandwagon is Rashtriya Sahara, which launched its Ghaziabad edition on August 4, 2010. Prior to this, Ghaziabad was serviced by the combined Noida-Ghaziabad edition of Rashtriya Sahara.
The new Ghaziabad edition will carry 16 pages, of which eight pages will be dedicated to local news. The cover price of the edition has been kept at Rs 3, which will, however, be revised according to the cover prices of the competition.
Speaking on this development, Vinod Raturi, Resident Editor, Delhi region, Rashtriya Sahara, told exchange4media, “We want to expand into the NCR region, and the new Ghaziabad edition is a part of that plan. We found that the requirement of the readers was not being fulfilled, so we decided to launch an edition with more local content.”
Raturi further said that at present, not all pages of the Ghaziabad edition were in colour, but it would be soon introduced as per the market requirements. He added, “We don’t consider newspaper as a mere product and keep our readers always on the top while taking any decision. The industry is expanding and hunger for news is still there among the readers. NCR is a lucrative market, so every newspaper is keeping an eye on it.”
The NCR has recently seen a slew of new editions of Hindi and English dailies hitting the newsstands, including NBT, which launched its Gurgaon edition on August 1, 2010, and Hindustan Times, which, too, entered the Gurgaon market in July 2010.
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