One of India’s most recognised journalists, Rajdeep Sardesai, launched his new book ‘2014 The Election That Changed India’ in Delhi on November 7, 2014 at Nehru Memorial Museum and Library. The current Finance Minister Arun Jaitley and his predecessor P Chidambaram launched the book.
It is no secret that Sardesai has been busy marketing his book, and he reiterated that by saying: “Marketing is essential and as the prime minister of the country will tell you, marketing can get you very far."
He also clarified at the launch that the book is not anti-Modi. Although Modi is a central character in the book, he is also one of many other characters. Sardesai had stated earlier that the book was neither anti-Modi nor pro-Modi, but was an honest attempt to be non-judgemental, to not be stuck in 2002, but focus on 2014. Sardesai has observed that the 2014 Election was in the same league as 1952 and 1977 Elections.
The book covers the pivotal elections through the major players and news stories, scandals of UPA and the strategic planning of Team Modi and BJP’s outstanding victory.
Besides Arun Jaitley and P Chidambaram, the launch was attended by Prakash Javadekar, Abdul Basit (Pakistani ambassador to India), Mani Shankar Aiyyar, Naveen Jindal and quite a few known faces of English and Hindi media including Prannoy Roy and Shereen Bhan, Shobhana Bhartiya, Vinod Mehta, Aroon Purie, Shekhar Gupta, Madhu Trehan, Anurradha Prasad, Supriya Prasad, Sanjeev Paliwal, among others.