Top Story


Home >> Media – Print >> Article

Rajdeep Sardesai launches his book on 2014 Elections with Arun Jaitley, P Chidambaram

Font Size   16
Rajdeep Sardesai launches his book on 2014 Elections with Arun Jaitley, P Chidambaram

One of India’s most recognised journalists, Rajdeep Sardesai, launched his new book ‘2014 The Election That Changed India’ in Delhi on November 7, 2014 at Nehru Memorial Museum and Library. The current Finance Minister Arun Jaitley and his predecessor P Chidambaram launched the book.

It is no secret that Sardesai has been busy marketing his book, and he reiterated that by saying:  “Marketing is essential and as the prime minister of the country will tell you, marketing can get you very far."

He also clarified at the launch that the book is not anti-Modi. Although Modi is a central character in the book, he is also one of many other characters. Sardesai had stated earlier that the book was neither anti-Modi nor pro-Modi, but was an honest attempt to be non-judgemental, to not be stuck in 2002, but focus on 2014. Sardesai has observed that the 2014 Election was in the same league as 1952 and 1977 Elections.

The book covers the pivotal elections through the major players and news stories, scandals of UPA and the strategic planning of Team Modi and BJP’s outstanding victory.

Besides Arun Jaitley and P Chidambaram, the launch was attended by Prakash Javadekar, Abdul Basit (Pakistani ambassador to India), Mani Shankar Aiyyar, Naveen Jindal and quite a few known faces of English and Hindi media including Prannoy Roy and Shereen Bhan, Shobhana Bhartiya, Vinod Mehta, Aroon Purie, Shekhar Gupta, Madhu Trehan, Anurradha Prasad, Supriya Prasad, Sanjeev Paliwal, among others.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking