Rajasthan Patrika has decided to print all the pages of its city edition for Bhilwara in colour. The Hindi daily has recently increased the accent on colour in almost all its editions.
Speaking to exchange4media.com, Siddharth Kothari, Director-Marketing, said, “You must remember that Rajasthan Patrika is a SOPA award winner and has regularly received national-level awards for quality printing. The endeavour to offer the reader better and enhance the quality of print is our constant endeavour.”
The industrial town of Bhilwara is best known for its textiles in India and also abroad. Launched on January 1, 2000, the Bhilwara edition enjoys a circulation of 40,644 copies (ABC July-Dec ’04). The edition also caters to readers in the neighbouring town of Chittaurgarh. The population of the area covered by the edition is 38.13 lakhs (rural: 31.09 lakhs and urban: 7.04 lakhs). The region claims a literacy rate of 52.73%.
Rajasthan Patrika is the first vernacular newspaper to have introduced the sq cm-format for advertising, offering affordable rates. The move helped the group rope in more advertisers.
Thanks to its constant innovation in content and proactive approach in reporting, Rajasthan Patrika has registered remarkable growth in the past years. The daily enjoys the highest circulation as per ABC 9, July-Dec ’03 and is No 1 in readership as per NRS ’03.