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Rajasthan Patrika revamps news portal, increases coverage of local news

08-August-2008
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Rajasthan Patrika revamps news portal, increases coverage of local news

Patrika Group has relaunched Rajasthan Patrika’s news portal, Patrika.com, with a new look and in a bilingual avatar in Hindi and English. In a worldwide virtual inauguration, Patrika.com was unveiled simultaneously in various cities of India and NRI associations across the UAE and the US.

In an attempt to widen its user base, Patrika.com has repositioned itself for Indian youths and professionals across the globe. It emphasises on round the clock news updation, including audio and video updates, and more features than before. The interactive portal features RSS feeds, opinion sharing, shopping, travel bookings, discussion forums, SMS subscription, newsletters, and e-paper.

The portal provides local news globally with detailed coverage of 50 cities across India. Patrika.com plans to have a specific domain (town.patrika.com) for every city, on which the user can log in directly and access city specific news and updates.

Arvind Kalia, Marketing Head, Patrika Group, said, “Patrika.com will make it easy for marketers to identify and target their audiences. Local connectivity will be much convenient and impacting. We are promoting the site extensively in individual cities and through careful segmentation for building traffic through our existing print network of more than 13 million readers and web space.”

Owing to a huge following from NRIs and professionals in Tier II and III cities, the portal has been revamped to effectively cater to this audience. Advertisers can choose from a plethora of innovative options available on the site to communicate with their audience.

“We want every Indian anywhere across the world to be able to access quality news at their convenience to be abreast with everything about the country. Our aim is to carry forward the legacy of Patrika Group head to head with changing times,” said Padmasana Kothari, Director, Patrika Group.

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