Rajasthan Patrika has added a new city magazine called Metro 141 to its stable. With a trendy layout, features and design, the magazine is positioned as a lifestyle magazine. The four-page magazine is available free of cost in Jaipur along with the main newspaper.
Speaking about the new endeavour, Siddharth Kothari, Director Rajasthan Patrika, said, "Rajasthan Patrika has always grown keeping the reader as the source of its inspiration. Metro 141 represents the new modern face of Rajasthan."
Aimed at youth and women who are not particularly interested in political updates, the coloured magazine will have light reading content packed with infotainment. It is also a way of providing advertisers an additional option of reaching their target group in a more focused way.
A few years back, Rajathan Patrika had launched 'City Pulse,' a city edition, catering to seven different parts of the city, providing local information. And now, Metro 141 is initiated to cater to a different domain.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking