Rajasthan Patrika has added a new city magazine called Metro 141 to its stable. With a trendy layout, features and design, the magazine is positioned as a lifestyle magazine. The four-page magazine is available free of cost in Jaipur along with the main newspaper.
Speaking about the new endeavour, Siddharth Kothari, Director Rajasthan Patrika, said, "Rajasthan Patrika has always grown keeping the reader as the source of its inspiration. Metro 141 represents the new modern face of Rajasthan."
Aimed at youth and women who are not particularly interested in political updates, the coloured magazine will have light reading content packed with infotainment. It is also a way of providing advertisers an additional option of reaching their target group in a more focused way.
A few years back, Rajathan Patrika had launched 'City Pulse,' a city edition, catering to seven different parts of the city, providing local information. And now, Metro 141 is initiated to cater to a different domain.