Rajasthan Patrika has added yet another product to its fold. The group recently launched its new paper, Daily News, in Jaipur. Curiously adopting an English name, the Hindi daily is priced at Rs 1.25 and has around 15-20 pages.
The paper has 10-coloured pages and the content constitutes national, international, politics, business, sports and entertainment news as regular segments as well as special segments for youth and women. The four-paged colour pullout of the newspaper has been designed for local news and fashion/ lifestyle news.
According to B R Singh, DGM-Circulation, Rajasthan Patrika, “Daily News at present enjoys a strong subscriber base of 75,000 copies and within six months the projected circulation is slated to cross 1.5 lakh copies.”
The new offering from the Rajasthan Patrika is different in terms of usage of language, which it claims is more reader friendly. While the main newspaper has been designed keeping in mind the upper strata of the society, Daily News is targeted at the lower middle class and the youth and hence, the language used is simpler.
Arvind Kalia, National Head Marketing, Rajasthan Patrika, said, “Any market influencer who knows the importance of regional marketing would like to associate with Daily News and add a phenomenal sense of positivism in it’s communication. The retailing giants, the IT biggies, the telecom wizards, the FMCG players, the builders, the lifestyle impressers and all the rest who vie for a response from the people of Rajasthan and Jaipur would be greatly benefited by associating with Daily News.”