Close on the heels of the overwhelming success received from both readers and advertisers for its Jaipur centric magazine called 'Metro 141', 'Rajasthan Patrika' has taken another step forward in providing city specific news. The paper has now launched two new magazines in Jodhpur and Udaipur as well.
Christened as 'Metro 291' at Jodhpur and 'Metro 294' at Udaipur, the magazines are named after the STD code of the respective cities as, according to Arvind Kalia, National Marketing Head, Rajasthan Patrika, "They are designed to connect with the city populace."
Launched simultaneously in both the cities on September 29, 'Metro 291' and 'Metro 294' will be distributed free of cost along with the main newspaper, 'Rajasthan Patrika' throughout the week.
Elaborating on the rationale behind launching the two magazines, Kalia said, "Today, newspapers have assumed the greater role of not just information but infotainment. These city magazines will cater to the youth and women who prefer light reading to serious news analysis."
Targeted at the fashion conscious urban populace, the magazines have been designed keeping in mind this segment and brings to the fore all the hip and happening news of both the cities.
Kalia further said, "The city magazines are centred around infotainment and the city life, the changing lifestyle scenario, culture, entertainment, hotels and parties. It represents the new vibrant face of the city, which is very youth centric."
After coming up with the Jaipur centric magazine, 'Metro 141', which was launched on May 25 this year, 'Rajasthan Patrika' has now become one of those papers to pioneer the concept of city magazines by launching 'Metro 291' and 'Metro 294'.