Top Story

e4m_logo.png

Home >> Media – Print >> Article

Rajasthan Patrika innovates to create buzz among readers

20-April-2012
Font Size   16
Share
Rajasthan Patrika innovates to create buzz among readers

Rajasthan Patrika undertook an initiative to position itself as the largest newspaper in various editions. An innovation was done by turning the masthead sideways to make the newspaper look twice its regular size. This was done only on the front page, while the rest of the paper remained untouched.

This initiative was undertaken on April 17 and April 19.

“The objective was to exemplify Rajasthan Patrika’s position as the largest newspaper in many states. As far as the cost factor is concerned, no extra paper or technology was required as it was just a smart maneuver in printing,” said Ajay Datta, Head – Brand Communication, Rajasthan Patrika.

Shekhar Awasthi, Media Director, Lintas Media said, “Such innovations create buzz for the brand as they become much-discussed topics among readers. It helps boost brand recall.”

The in-house creative team of Rajasthan Patrika was behind this innovation.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India