Raj Express made its debut in Indore on May 28, 2006. According to an official communiqué, the paper touched a figure of 149,489 copies (as per the print order) on the day of the launch. With the launch of the Indore edition, the total paid copies of Indore edition rose to 275,360. The upcountry Indore total is around 125,870. Raj Express CMD, Arun Sahlot, informed that the combined circulation of Raj Express from Bhopal and Indore stood at 445,360, as per the current print order.
The communiqué further said that Raj Express, the daily published from Bhopal, had reached a circulation figure of 1.70 lakh copies in 13 months of its launch in Bhopal. “Now, after a series of successful launches in upcountry Indore, the welcome accorded to the Indore city edition goes a long way in establishing its product superiority and credibility in western Madhya Pradesh,” Sahlot added.
“As a strategic move, Raj Express had chosen to establish itself in the upcountry market before launching in Indore. This move will prove to be of great advantage to the advertisers of Indore and Bhopal as even on the day of launch of the Indore edition, the advertisers were able to reach out to all the regions in Malwa, Nimar and Vananchal Jhabua. This is in sync with the Raj promise of readership, reach and response,” said Sahlot.
Earlier this month, Raj went on a launch blitz. Giving some figures here, Sahlot divulged, “The current sold copies in the upcountry market stands at 28,424 (Ujjain), 17,110 (Dewas–Shajapur), 16,009 (Khanwa-Burhanpur), 15,712 (Khargone-Barwani), 14,202 (Dhar-Jhabua), 17,013 (Ratlam) and 17,400 (Neemuch-Mandsaur).”
The next major centres of MP the paper is looking at are Chhatisgarh, Gwalior, Jabalpur, Raipur and Bilaspur.