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Radio promotion in print jumps 63 pc during Jan-Sep 2008: AdEx Analysis

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Radio promotion in print jumps 63 pc during Jan-Sep 2008: AdEx Analysis

The main of newspapers saw the maximum advertising in print during the period January-September 2008. While TV channel promotion in print grew by 25 per cent in this period, radio promotion in print jumped by 63 per cent. The period also saw a 13 per cent hike in sales promotional ads in print.


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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...