Top Story


Home >> Media – Print >> Article

Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Font Size   16
Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Radio promotions in print were down by 49 per cent during January-July ’09, as compared to January-Jull ’08. However, TV channel promotions remained constant during this period. Star TV Network topped the list of TV channel advertisers, while Synergy Media Entertainment led in Radio promotion in print during January-July ’09.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video