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Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Author | exchange4media News Service | Monday, Sep 14,2009 8:03 AM

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Radio promotion in print drops 49 pc in H1 ’09: AdEx Analysis

Radio promotions in print were down by 49 per cent during January-July ’09, as compared to January-Jull ’08. However, TV channel promotions remained constant during this period. Star TV Network topped the list of TV channel advertisers, while Synergy Media Entertainment led in Radio promotion in print during January-July ’09.

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