Rachana Television Pvt Ltd on October 9 launched its Telugu exclusive women centric channel Vanitha. This is the third channel from the group after news channel NTV and devotional channel Bhakti.
Commenting on the channel’s programming mix, Suresh Kumar, Head of Sales, Rachana Television, said, “Vanitha is the first exclusive women’s channel with a variety of programmes like soaps, game shows and other interactive shows. Vanitha talks about women from every house and the programming has been designed to cater to all age groups.”
The channel will showcase outstanding achievements of women from different fields who had been an inspiration for the society in the programme called ‘Anithara Sadhyulu’.
Other shows include ‘Women This Week’, ‘My Mother My friend’, ‘Kids Shopping’, soaps such as ‘Ankuram’ and ‘Manavi’, as well as game shows.
The channel has appointed writer Volga as Chief Editor.
Suresh Kumar further said, “The response from the market has been great as it is the first women’s channel. The women audience has wholeheartedly welcomed us and we could knock on every house through this venture. Among advertisers, we launched the channel with some good business and have received some first time responses from planners and buyers, as for most FMCG brands and even other products, a woman is a very important TG.”