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PVR scores a first with movie magazine launch

20-July-2004
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PVR scores a first with movie magazine launch

The Rs 63-crore entertainment player, PVR Cinemas, has launched a 20-page film magazine, ‘Movies First’. The India Today Group will manage the editorial content of the magazine. Tushar Dhingra, VP, Sales and Marketing, PVR, says the magazine will be initially available free at all PVR Cinemas across Delhi and NCR, for which an initial print run of around 45,000 copies has been done. However, the priced version, at Rs 20, will hit newsstands by the end of this year says, he informed.

Ajjay Bijli, Managing Director, PVR Ltd, said the monthly magazine will be a “one-stop read for all those who are mad about movies”. The content will be a mix of Hollywood and Bollywood news, views, gossip and happenings. It will also feature promotions, events and contests running across all PVRs.

Elaborating about the content, Bijli said readers can flip through the new releases of the month in the ‘Quick Look’ section. ‘The Juice’ will give the flavor of behind the scenes chemistry among the stars while ‘The Colour of Money’ will provide an insight on blockbusters of the month in Hollywood and Bollywood. ‘The Sound of Music’ will showcase the latest trends in the music industry. ‘The Ten Commandments’ will identify the ten different movies that have changed the cinema industry over the decades, he elaborated.

Taking ahead its expansion plans, PVR Cinemas is currently implementing new multiplex projects in Delhi, the NCR region, Mumbai, Hyderabad, Bangalore, Indore, etc., and this will take its screen count to 55 by December, says Dhingra.

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