The Punya Nagari Newspaper Group of Maharashtra, which stands second in terms of circulation, has not been doing very well as far as brand building is concerned. In order to voice those concerns, the group has appointed Ad Space Mart as its sole media representative for India.
A contract to this effect was signed recently between Pravin Shingote, publisher of Punya Nagari Newspaper Group, and Sanjeev Singhai, CEO, Ad Space Mart. The contract will be valid for five years.
As part of the initiative, Ad Space Mart will be responsible for handling the marketing of the brand that will entail them to look after generating revenue through advertisements Besides, brand communication Ad Space Mart will also formulate the future marketing strategies of the group.
According to Ad Space Mart’s Singhai, it was ironical for a newspaper, which had the second largest circulation, to be non-existent in Maharashtra as far as the media market was concerned. The media market was dominated by The Times of India, Lokmat and Sakal, he added.
“Our main objective will be to communicate the leadership, position them as the second largest brand and the second largest circulating newspaper, and then things will automatically fall into place,” Singhai said.
Explaining why Ad Space Mart was chosen by the group, Singhai said, “our knowledge of the entire market, complemented with our ability to reach out to everyone, has led Punya Nagari Group to associate with us.”
One of the fastest growing newspaper groups in Maharashtra, Punya Nagari has a circulation of about 10.15 lakh copies everyday, with eight different publications in four different languages.
Ad Space Mart is the first media representation company in the country for Indian newspapers, radio, satellite channels and outdoor mediums.