Jag Bani, a Punjabi daily from the house of Punjab Kesari, has recently gone all-colour with no change in its price. The newspaper that varies between 18 to 24 pages has two editions, from Ludhiana and Jalandhar.
According to the management, the decision would give the newspaper a more modern look. The newspaper, which was founded in 1978 by late Lala Jagat Narayan, had a more secular look initially. With the new change, it would be more contemporary, while keeping all its values intact.
“With a circulation of two lakh copies on weekdays and over three lakh copies on Sundays, the circulation of the newspaper in Punjab is second only to Punjab Kesari. The competitor is in only 30 per cent colour, while we are now in full colour. The decision was taken to make the newspaper worth the face of the modern Punjab. The target audience would be between those in the age group of 20 to 50, who believe in secularism and are better educated,” said Amit Chopra, Director and Associate Editor, Jag Bani.
Two full colour-printing presses have been installed at both the places of publication with an investment over Rs 20 crore. The newspaper had a tough time during its initial years. During the 1980s when Punjab was burning in terrorism, Jag Bani played an important role and was also the target of terrorist groups.