Top Story


Home >> Media – Print >> Article

Publicitas & Financial Times ink media sales contract for S-E Asia

Font Size   16
Publicitas & Financial Times ink media sales contract for S-E Asia

International media services company Publicitas has signed a contract with Financial Times to service all media sales, including print, digital and events across South East Asia. As of September 1, 2013, Publicitas will bring to advertisers multi-media solutions from the Financial Times.

On signing of this contract, key ad sales staff from the Financial Times, SEA team will join Publicitas, ensuring seamless continuity of operations. They will combine strengths with Publicitas’ experts across the network.

Commenting on the development, Angela Mackay, Managing Director - Asia Pacific, Financial Times said, “Financial Times has a thriving business across South East Asia, nonetheless, we continually seek fresh ways to extend our reach. We believe this new arrangement with Publicitas will enhance our business substantially. A key part of the deal involves three FT staff in Singapore transferring to Publicitas to establish a team of experts who will sell FT products exclusively. This insures business continuity for the FT and will take us into new markets such as Vietnam and Myanmar.”

Marzban Patel, CEO India & Asia, Publicitas added here, “This appointment is significant as it shows a leading global media company’s confidence in our network’s ability to excel in services across traditional and new media formats. It also reinforces our commitment to continue investing in people, technology and expanding our network in the region.”

Publicitas has expertise in sales across media platforms – print, TV, digital, OOH and events. 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline