International media services company Publicitas has signed a contract with Financial Times to service all media sales, including print, digital and events across South East Asia. As of September 1, 2013, Publicitas will bring to advertisers multi-media solutions from the Financial Times.
On signing of this contract, key ad sales staff from the Financial Times, SEA team will join Publicitas, ensuring seamless continuity of operations. They will combine strengths with Publicitas’ experts across the network.
Commenting on the development, Angela Mackay, Managing Director - Asia Pacific, Financial Times said, “Financial Times has a thriving business across South East Asia, nonetheless, we continually seek fresh ways to extend our reach. We believe this new arrangement with Publicitas will enhance our business substantially. A key part of the deal involves three FT staff in Singapore transferring to Publicitas to establish a team of experts who will sell FT products exclusively. This insures business continuity for the FT and will take us into new markets such as Vietnam and Myanmar.”
Marzban Patel, CEO India & Asia, Publicitas added here, “This appointment is significant as it shows a leading global media company’s confidence in our network’s ability to excel in services across traditional and new media formats. It also reinforces our commitment to continue investing in people, technology and expanding our network in the region.”
Publicitas has expertise in sales across media platforms – print, TV, digital, OOH and events.