Top Story


Home >> Media – Print >> Article

Print war moves east; this time it's TOI vs The Telegraph

Font Size   16
Print war moves east; this time it's TOI vs The Telegraph

Feuding newspaper giants HT-TOI were earlier joined by The Hindu which trolled TOI in a matrimonial ad recently and now The Telegraph has entered the war.

This time the battle is between West Bengal’s group Anand Bazaar Patrika’s English newspaper The Telegraph and The Times of India.

An emailer with TOI’s advertisement says, “A new number one rises in the East. Yes we are proud and ecstatic to have made a special place in the hearts of the people of the east. According to the latest ABC figures, The Times of India is the number one English newspaper in Eastern India. Thank you Kolkata, Bhubaneshwar, Guwahati, Patna and Ranchi, we are proud that you chose us.”

TOI is riding on the back of Audit Bureau of Circulation while The Telegraph is riding on the back of Indian Readership Survey.
Contradicting TOI’s claim, The Telegraph in its latest ad says, “The unputdownable truth stands it tall. The Telegraph is the number one English daily in Calcutta and the East.”

Print wars have seemed to have grown in intensity with at least four big publishing giants fighting tooth and nail for the spot on top.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems