Feuding newspaper giants HT-TOI were earlier joined by The Hindu which trolled TOI in a matrimonial ad recently and now The Telegraph has entered the war.
This time the battle is between West Bengal’s group Anand Bazaar Patrika’s English newspaper The Telegraph and The Times of India.
An emailer with TOI’s advertisement says, “A new number one rises in the East. Yes we are proud and ecstatic to have made a special place in the hearts of the people of the east. According to the latest ABC figures, The Times of India is the number one English newspaper in Eastern India. Thank you Kolkata, Bhubaneshwar, Guwahati, Patna and Ranchi, we are proud that you chose us.”
TOI is riding on the back of Audit Bureau of Circulation while The Telegraph is riding on the back of Indian Readership Survey.
Contradicting TOI’s claim, The Telegraph in its latest ad says, “The unputdownable truth stands it tall. The Telegraph is the number one English daily in Calcutta and the East.”
Print wars have seemed to have grown in intensity with at least four big publishing giants fighting tooth and nail for the spot on top.