Top Story


Home >> Media – Print >> Article

Print war intensifies as Dainik Bhaskar enters Patna

Font Size   16
Print war intensifies as Dainik Bhaskar enters Patna

Dainik Bhaskar launched its 67th edition in Patna on January 18, 2014. The paper consists of 40 pages with a cover price of Rs 2.50 and an initial print run of 170,000 copies. Surendar Kishore is the Editor of the new edition that will cover news related to politics, business, youth, media, crime, marketing, life style, fashion, city events, appointments, social media news, gadgets and trends.

Speaking to exchange4media, Girish Agarwal, Promoter-Director, Dainik Bhaskar Group said, “We had been studying the Bihar market for long as it is an important region that has shown very promising growth and high market potential, being the 15th most developed in terms of GDP, high per capita income and a key agricultural hub. On the whole, these development dynamics and a very rapidly growing consumption trend are our key new market identification criteria which Bihar fulfilled very well.”

He added, “We are delighted with our launch performance in Patna, which is the most important market in Bihar with very formidable peers. This success not only reiterates our strong execution capabilities, but also the strong brand equity that our product has been able to create in a short period of time amongst Patna’s readers due to its exciting and topical content customised for readers in this region, offering unbiased political coverage, and providing a wide range of relevant domestic economic, social news and international updates. We look forward to enhancing our presence in Patna and be actively associated with the region’s development.”

When asked about the advertising revenues, he replied, “The Bihar advertising market is growing fast and is currently valued at around Rs 350 crore, wherein the large pie of the same is available in Patna market alone. With presence in Jharkhand and Bihar, advertisers and media planners would be able to opt for Dainik Bhaskar as a complete package.”

With Dainik Bhaskar entering the print market in Bihar, other players are gearing up with various promotional activities. The Bihar print market is currently dominated by players such as Dainik Jagran and Hindustan.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by