Top Story

e4m_logo.png

Home >> Media – Print >> Article

Print war intensifies as Dainik Bhaskar enters Patna

20-January-2014
Font Size   16
Share
Print war intensifies as Dainik Bhaskar enters Patna

Dainik Bhaskar launched its 67th edition in Patna on January 18, 2014. The paper consists of 40 pages with a cover price of Rs 2.50 and an initial print run of 170,000 copies. Surendar Kishore is the Editor of the new edition that will cover news related to politics, business, youth, media, crime, marketing, life style, fashion, city events, appointments, social media news, gadgets and trends.

Speaking to exchange4media, Girish Agarwal, Promoter-Director, Dainik Bhaskar Group said, “We had been studying the Bihar market for long as it is an important region that has shown very promising growth and high market potential, being the 15th most developed in terms of GDP, high per capita income and a key agricultural hub. On the whole, these development dynamics and a very rapidly growing consumption trend are our key new market identification criteria which Bihar fulfilled very well.”

He added, “We are delighted with our launch performance in Patna, which is the most important market in Bihar with very formidable peers. This success not only reiterates our strong execution capabilities, but also the strong brand equity that our product has been able to create in a short period of time amongst Patna’s readers due to its exciting and topical content customised for readers in this region, offering unbiased political coverage, and providing a wide range of relevant domestic economic, social news and international updates. We look forward to enhancing our presence in Patna and be actively associated with the region’s development.”

When asked about the advertising revenues, he replied, “The Bihar advertising market is growing fast and is currently valued at around Rs 350 crore, wherein the large pie of the same is available in Patna market alone. With presence in Jharkhand and Bihar, advertisers and media planners would be able to opt for Dainik Bhaskar as a complete package.”

With Dainik Bhaskar entering the print market in Bihar, other players are gearing up with various promotional activities. The Bihar print market is currently dominated by players such as Dainik Jagran and Hindustan.

 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group