Top Story


Home >> Media – Print >> Article

Print war gets fierce in Patiala with simultaneous launch of Dainik Jagran and Dainik Bhaskar

Font Size   16
Print war gets fierce in Patiala with simultaneous launch of Dainik Jagran and Dainik Bhaskar

The cutthroat competition in the print media is clear, especially in the Hindi daily space. This is visible with the almost simultaneous launch of Patiala edition by two big players in the Hindi newspaper market – Dainik Jagran and Dainik Bhaskar. The launch of Dainik Jagran in Patiala was scheduled on December 21, while Bhaskar was launched a day later.

With the launch in Patiala, Dainik Jagran – which boasted of coming up with 32 editions in India – has launched its fourth edition in Punjab, and so has Dainik Bhaskar. The initial print of neither Jagran nor Bhaskar was available, but according to industry sources, it is in the range of 30,000-35,000 copies.

Speaking on the reason to launch a Patiala edition, Jagdish Sharma, Managing Editor, Dainik Bhaskar, said, “The launch and success of Dainik Bhaskar in the Amritsar, Jalandhar and Ludhiana markets have given us a better insight into the Punjab markets, and has been a great lead up to our launch. In Chandigarh, which is misconceived as an English market, Dainik Bhaskar has more readers than all the Hindi or English newspapers put together. Clearly this dominance of the market can only come from a near perfect understanding of the local values, culture and informational needs. The Patiala launch helps us with further reach in Punjab so that we can achieve our target of covering the entire state.”

The Patiala edition of Dainik Bhaskar comes up with the installation of state-of-the-art high technology presses, especially established for this edition. The Patiala pages are developed locally with a separate editorial team. Bhaskar has come up with 12+4 pages, all of which are in colour. The cover price is Rs 1.5, and includes five supplements like ‘Madhurima’, ‘Navrang’ and ‘Rasrang’.

Local ground level campaigns have been going on for the promotion of the two dailies.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO