Circulation of print publications has been growing and expanding in India despite facing stiff competition from other media such as television, radio and digital press, according to the Audit Bureau of Circulation (ABC).
ABC highlighted that print circulation of its member publications grew by 5.04 per cent CAGR over a period of last eight years. This growth by print publications was achieved due to new titles entering various market places as well as existing titles expanding their reach by starting new editions and printing centres at various locations. Most member publications certified by ABC (across various languages) have shown a positive increasing trend during this period.
Even as Hindi publications remained the most circulated, English newspapers are growing, too, but not as much, said the report. While The Times of India remained the highest circulated English newspaper, followed by The Hindu and Hindustan Times, Dainik Bhaskar was the most read Hindi newspaper, followed by Dainik Jagran and Amar Ujala for the July-December 2015 period.
ABC certifies circulation figures after a stringent audit process through 90 empanelled firms of Chartered Accountants. As on date, 669 member editions (daily and weekly newspapers) and 50 magazines submit their circulation figures every six months for third party independent verification. Other members of ABC include media agencies, print medium advertisers, government organisations and Directorate of Advertising and Visual Publicity (DAVP).
Audit Bureau of Circulations (ABC) will also be shortly entering the field of digital measurement along with Nielsen. The digital measurement service would be available for the benefit of all digital properties within the next few months.