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Print media awaits early announcement of policy framework

Print media awaits early announcement of policy framework

Author | exchange4media News Service | Tuesday, Aug 27,2002 7:27 AM

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Print media awaits early announcement of policy framework

The print media is looking for an early announcement of the policy framework providing clear guidelines for foreign direct investment (FDI) in the sector.

At a panel discussion organised by the Confederation of Indian Industry (CII), Mr Chandan Mitra, Chief Editor of Pioneer, said that even after the Government permitted 26 per cent FDI, access to foreign and domestic funds had been difficult due to the absence of clear-cut media guidelines.

The panel members felt that with FDI being allowed in the print media, there would be competition and even smaller newspapers would be able to survive and the marketing strategy would be less monopolistic.

This would also see the entry of various foreign publishing houses in the country.

Tags: e4m

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