Top Story

e4m_logo.png

Home >> Media – Print >> Article

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

15-September-2016
Font Size   16
Share
Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

exchange4media celebrated the best work done in newspaper advertising over the course of last year at the annual Dainik Bhaskar INK awards held last night in Mumbai.

The Dainik Bhaskar INK awards 2016 honoured two luminaries of the print advertising community with the INK Legend of The Year felicitation. This year’s winners were Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and Shashi Sinha, CEO of IPG Mediabrands India.

Expressing his thoughts on receiving the honour, Sinha said, "It is a great feeling. Winning any award is great but this is true especially for print because I am a great believer in print, not only from an advertising perspective but also because of the role that print plays in the growth of the country. So, it is a great feeling to be part of this great industry and to be recognized."

Giving his advice to young professionals when it comes to print advertising, he said, "Today print has huge power. It is very credible. It has quick buildup and impact. Like I said earlier, print has a role to play in changing the country. So if you believe that advertising has a role to play in making a statement, bringing about changes or doing something good for the country or society then print plays a crucial role and I believe that print can be a game changer."

Speaking about the potential of print advertising, he pointed out to some of the work done by publications which won awards in this year's Dainik Bhaskar INK awards. "Some of the work they (publishers) did and some of the causes they took up were fabulous. So I think there is a lot of potential in print advertising but it is not exploited," said Sinha.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...