Top Story


Home >> Media – Print >> Article

Print advertising up 21 per cent in 2008 – AdEx Analysis

Font Size   16
Print advertising up 21 per cent in 2008 – AdEx Analysis

Print advertising saw a rise of 21 per cent during 2008 as compared to 2005. Non-metro newspapers had a high share of advertising during the year. Education sector led in print advertising, with educational institutions being the top category in print during 2008. Tata Motors was the number one advertiser in print last year.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO