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Print advertising trends in Main Issue Vs Supplements during Jan-Aug 2006: AdEx study

10-October-2006
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Print advertising trends in Main Issue Vs Supplements during Jan-Aug 2006: AdEx study

Main Issue garnered a huge 82 per cent share while Supplements had an 18 per cent share in overall Print advertising in Jan-Aug ’06. A high 33 per cent growth seen in advertising in Supplements in Jan-Aug ’06 over Jan-Aug ’05 while Main Issue advertising saw a 15 per cent rise. Educational Institutions topped advertising in Main Issue as well as in Supplements.

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