Top Story

e4m_logo.png

Home >> Media – Print >> Article

Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

18-April-2005
Font Size   16
Share
Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

After 2000, print advertising in the microwave ovens category has shown a dip every year barring a 19 per cent growth in 2003. While the top three spenders accounted for 75 per cent of the ad spend in print, Samsung India tops the advertising with 30 per cent share, followed by LG Electronics and Kitchen Appliances with 26% & 19% respectively.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers