Top Story

e4m_logo.png

Home >> Media – Print >> Article

Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

18-April-2005
Font Size   16
Share
Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

After 2000, print advertising in the microwave ovens category has shown a dip every year barring a 19 per cent growth in 2003. While the top three spenders accounted for 75 per cent of the ad spend in print, Samsung India tops the advertising with 30 per cent share, followed by LG Electronics and Kitchen Appliances with 26% & 19% respectively.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO