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Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

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Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

After 2000, print advertising in the microwave ovens category has shown a dip every year barring a 19 per cent growth in 2003. While the top three spenders accounted for 75 per cent of the ad spend in print, Samsung India tops the advertising with 30 per cent share, followed by LG Electronics and Kitchen Appliances with 26% & 19% respectively.


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