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Print Ads in Business Magazines rise by 19% during Jan-May ’05: AdEx study

Print Ads in Business Magazines rise by 19% during Jan-May ’05: AdEx study

Author | exchange4media News Service | Monday, Jul 11,2005 7:13 AM

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Print Ads in Business Magazines rise by 19% during Jan-May ’05: AdEx study

Business magazines recorded a 19 per cent increase in ad revenue in the first five months of the year. In recent times, 2003 was the best year for this segment in terms of advertising revenue. While HP was the biggest spender in business magazines, as a category, ‘corporate/brand image’ topped overall advertising.

Tags: e4m

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