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Print ad war: HT, TOI up the ante, move to video bashing to claim No. 1 spot

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Print ad war: HT, TOI up the ante, move to video bashing to claim No. 1 spot

A print war of sorts between the nation’s two most prominent dailies-- Hindustan Times and Times of India—has been brewing up. Week after week, both the publications have been coming up with new and innovative ways to put each other down in front of advertisers and readers. No one is in the mood to step back.

After e-mailers lashing out at each other, and articles supporting their claims, the publications have up their ante and have taken the ‘war’ to another level. They have released videos against each other, claiming they are at the top.

In a recent video released by Hindustan Times titled ‘Watch non-adventures of Cry Baby’, which is the first part of a series of videos, HT is claiming the same thing they have been saying since last one month. The video suggest HT suggests TOI to charge 40% less for their ads.

Watch the video here-

TOI is not far behind. It has also released a series of video against Hindustan Times.

The video says “HT 2 Mins: A 2 mins. newspaper is like a 2 mins. cake, half baked.” The video is issued in advertiser’s interest and says “HT 2 Mins: A watered-down version of the full newspaper. No supplements, low on price, low on pages and most importantly, low on ads. If you are an advertiser, consider yourself warned!”

The other video also suggest that “HT 2 Mins: 2 mins., very good for noodles but not for newspapers.”

Watch the videos here:

No one can say where this war is headed, but it sure is heating up.

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