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Print ad volumes up by 5 pc during first quarter of 2008: AdEx Analysis

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Print ad volumes up by 5 pc during first quarter of 2008: AdEx Analysis

Print advertising went up by 5 per cent during the first three months of 2008 as compared compared to the corresponding period of 2007. The advertising ratio of newspapers and magazines was 95:5 during Q1 2008. Social Advertisements led in print advertising during the quarter, with BSNL topping the advertisers’ list in print advertising.


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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...