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Print ad volumes of soaps jump 74 pc during Jan-Oct 2010: AdEx Analysis

22-November-2010
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Print ad volumes of soaps jump 74 pc during Jan-Oct 2010: AdEx Analysis

Print ad volumes of soaps increased by 74 per cent during January-October 2010 compared to the same period in 2009. ITC Ltd was the top advertiser of soap brands advertised in print during this period. Lux Sandal and Cream was the number one new soap brand advertised in print during January-October 2010. More

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.