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Print ad volumes of soaps jump 108 pc during 2009: AdEx Analysis

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Print ad volumes of soaps jump 108 pc during 2009: AdEx Analysis

Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print. More


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There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

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